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Read Hour

Campaign challenges everyone to read for an hour on the 8th of September.

Read Hour

Find your way of reading.

Spend just one hour of your day on 8th September reading, whether that be a book, magazine or comic book – everything is encouraged. Share your best reading tips and encourage everybody to join on social media with hashtags #ReadHour and #ReadHourUK.

You can download Moomin-inspired campaign images from Read Hour image bank to share on social media.

Read Hour image bank

Read Hour greetings from around the world

Read Hour UK

In the UK, Read Hour will be celebrated for the first time in September 2021. Many bookshops, charities and celebrities will take part in the celebrations. See all Read Hour UK events.

Only one in four young people consider reading cool – Read Hour challenges to read for an hour on UN Literacy Day

A Finnish initiative, Read Hour, spreads from 1 September to 8 September. It will culminate on UN Literacy Day on 8 September for a reading hour throughout Finland and beyond. The aim of the Read Hour campaign is to instil a new festival dedicated to literacy and to raise the topic of declining reading, especially among young people.

Read more


Arguing that reading is beneficial won’t get young people to read telling them it is fun will

Helena Bross, Stockholm: ”Children’s books are gateways to literature and reading”

In cooperation with

Main partners of Read Hour in 2021 include Moomin Characters, WSOY, Alfred Kordelin Foundation, Svenska kulturfonden.

Partners of Read Hour include Sanoma, Soome instituut, Alma Media, Deloitte, Meltwater, Lukuliike, Finnkino, Bonnierförlagen, Jodel, Keskisuomalainen, Mediateko, Svenska folkskolans vänner, Riot, TietoEVRY.

The campaign is supported by Aku Ankka, Bonnier Carlsen, Ebban, Finlandsinstitutet, Funnys Äventyr, Förlaget, Isobar, Junibacken, Läsrörelsen, Lukukeskus, Macmillan Children’s Books, Miltton, Norræna húsið, Oxfam, The Point, Red Cross, SelmaStories, Sort Of Books, Svensk biblioteksförening, Svenska barnboksinstitutet, Sydkustens landskapsförbund, Finnish School in Tartu, Waterstones.

Questions about the Read Hour campaign?

Executive Producer

Stina Heikkilä

040 145 2288

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